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Dorchester Center, MA 02124
Jumai Niagwan lawyer and CEO of Moo Diary has the most exotic first and last name, thanks to her Plateau* heritage. Her first name simply means a girl born on Friday and her last name means “rest has come”.
From her car trips to Primary School to the day she graduated from the University, practicing Law was all Jumai wanted to do. Having a mum as a lawyer also sparked Jumai’s interest in law. In secondary school she was drawn to the Humanities and Arts and this also fueled her interest in Law. Naturally, she applied to study law at the University of Leicester and enjoyed the experience. She however decided to attend Business School instead of obtaining a Masters in Law; at that point she wanted to learn something different, with the hope that she would someday start her own business.
Jumai started Moo Diary- a sweet treat food company based on her love for milkshakes and because a little part of her always wanted to own a business but still maintain a 9 to 5 job. Moreover, the food business in Nigeria was slowly expanding and consumers were opening up to new food options/ideas. With the growth of her business Jumai has gone on to create some very interesting Shake flavours. Some of Moo Diary’s best alcoholic shakes are the Whiskey Caramel, Baileys Cookie and Moo Comfort (made with comfort). The Classic Oreo and the Chocolate Chip Crumble are Moo Diary’s favourite non- alcoholic shakes. From time to time, Jumai tries to incorporate new/local toppings or flavours to the Shake List. Moo Diary recently launched the Oreo Chin Chin at the Foodie in Lagos Food Fair and the So Yummy Caramel Milkshake at the Eat Drink Festival and they were pretty much amazing.
When Jumai is not working or running Moo’s Diary, she spends a lot of time hanging out with her friends and family. Recently, she has been considering taking dance classes with Red Caramel Pole Nigeria.
Jumai’s advice for young people who want to follow their passion is to do a lot of research to identify the right gap/opportunity in the market. “Find out if there is a demand for your service/product and if there is none, create the demand. It is also important to stick to your original idea; that’s what makes businesses stand out. “When I started off with Milkshakes people asked why I didn’t include small chops; I’m happy I didn’t listen. Most importantly, hold strongly to your faith.”
*a state located in the middle belt of Nigeria
